Isabella Products

Roberto has studied architecture, design and communication. Since the early 90’s he has been an active player in the world of interactive media, design of product experience and brand identity working in the creative design environment of Milan, Italy. In 1999 he joined Razorfish, London. He helped big corporate and fashion firms lead the digital revolution. In 2002 he moved to Motorola’s Advanced Concept Group in Boston and later led the mobile UI media group in Chicago. At Motorola he drove design research and development for next generation mobile applications and services. Since 2005 as Nike’s Director of Digital Innovation, he has designed innovative, wearable products that blur the boundaries between physical and digital like NikePlus. In 2007 his work was recognized by the most important awards: Titanium and Cyber Lion at Cannes Lions, D&AD Black Pencil, Best of Show at One Show Interactive. He recently started his new venture, Visere. Visere is a consultancy firm that helps young and established brands to shape indispensable product experiences. Visere thinks first about the consumers, their desires, their expectations as users and their impulses as human beings. This mix of emotional and functional enablers is what helps to blend together UI, code, and microprocessor in ways that goes beyond the traditional digital solutions.