Dan Williams Joins Isabella Products as VP of Product Development

Dan Williams to lead product design and strategic partnerships for Isabella’s product portfolio

Concord, MA, May 18, 2010 — Isabella Products, a revolutionary new product company focused on developing innovative solutions for emerging consumer needs, announced the appointment of Dan Williams as Vice President of Product Development. In this role, Williams will lead an aggressive and innovative product strategy in creating and designing new products and services utilizing the VizitMe.com platform and Isabella Products’ mobile Internet device technology. Additionally, Williams will also drive strategic partnerships and licensing of Isabella’s proprietary technology.

About his new role, Dan Williams shares, “Having been at the forefront of first and second generation consumer wireless mobile devices during my career, I am extremely excited to be joining a company offering the first generation of mobile Internet devices to be available in the marketplace. The original mobile phone adage of ‘calling people not just places’ has been extended beyond voice and data to shared personal experiences. Our platform intends to offer that capability and continuity to our customers.”

Williams is a distinguished member of the mobile and design communities and will provide Isabella with significant product development capabilities and resources for successive product plans. Williams was most recently the Vice President of Product Development at KONARKA. Prior to managing the Boston office of Chicago-based design and engineering consultancy Product Development Technologies, Inc., Williams served as Vice President of Design at Reebok where he introduced user experience design processes, combining design and business development practices focused on unmet market needs and emerging opportunities and technologies.

“We are extremely pleased that Dan will be leading product development activities for Isabella Products”, says Matthew I. Growney, Founder & CEO. “Dan’s significant experience in designing some of the industry’s most successful mobile devices and user experiences will only strengthen our product portfolio over the next year.”

Williams previously spent 17 years with Motorola in design leadership positions, including design director for mobile devices as well as heading Motorola’s Advanced Concepts Lab in Boston. Williams holds 49 design and utility patents related to computer, medical device and wireless communication equipment and has won numerous design awards. He is an affiliate of the Massachusetts Institute of Technology (MIT) Media Lab and has lectured at MIT, the Harvard School of Business and Harvard Graduate School of Design.

About Isabella Products, Inc.
About Isabella Products, Inc.
Isabella Products, Inc. is a revolutionary new product company focused on developing innovative solutions for emerging consumer needs. With its initial product, Vizit™, Isabella enables consumers to interact with the billions of unshared images found within camera phones, PCs and the Internet by combining a state-of-the-art touch-screen display with wireless network capabilities. Isabella Products is led by a world-class management team with deep experience in the consumer electronics industry. For more information, please visit www.isabellaproducts.com.

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