Isabella Products

Concord, Mass., January 5, 2010 – Isabella Products, a new consumer electronics company based in Concord, MA, announced today that CEO Matthew I. Growney has been selected to participate in the AT&T Developer Summit 2010 in Las Vegas, NV. The Summit will be held at the Las Vegas Palms Casino and Resort, on Wednesday, January 6, 2010, alongside the Consumer Electronics Show (CES).

Growney will co-present along with Dave Haight, vice president of AT&T’s merging devices organization. The session, entitled “Bringing Partners to Market,” is slated for the emerging devices organization track and designed to provide candid insight into the design, development, and market launch of new mobile devices and services within AT&T’s emerging devices framework.

The 2010 AT&T Developer Summit is a day-long event giving developers first access to technology announcements, strategy, guidance, and tools for developing applications on the AT&T Network and devices. Attendees of the 2010 AT&T Developer Summit will be the first to learn about new developments in AT&T’s technology roadmaps. Featured at the Summit will be four different tracks of presentations, panels, and demos for developers who wish to build, market, and sell applications and devices.

“It is a pleasure to join Dave and other top AT&T executives in openly sharing my experience in working with AT&T in commercializing new wireless innovations and bringing Isabella’s new device(s) and services to market this quarter,” states Growney. “I look forward to a very productive session as we meet and learn from many others in the industry at this unique event”.

Isabella Products’ first product Vizit is a digital photo-sharing device which leverages AT&T’s nationwide wireless network to receive photos from mobile phones, e-mail, computers or Internet photo management sites. Pictures can be sent directly from the Vizit frame to an email address or to another Vizit, enabling users to build a private community of friends and family to share their photos with all at the same time. Vizit’s unique combination of touch-screen technology, innovative software and cellular connectivity creates a rich, yet effortless, photo sharing experience.

About Isabella Products, Inc.

Isabella Products, Inc. is a revolutionary new product company focused on developing innovative solutions for emerging consumer needs. With its initial product, Vizit™, Isabella enables consumers to interact with the billions of unshared images found within camera phones, PCs and the Internet by combining a state-of-the-art touch-screen display with wireless network capabilities. Vizit is the first two-way communication device using the mobile network for photo sharing, resulting in a truly interactive experience. Isabella Products is led by a world-class management team with deep experience in the consumer electronics industry. For more information, please visit www.isabellaproducts.com.

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Media Contact:
Ann Shannon
PAN Communications for Isabella Products
978-474-1900
Isabella@pancomm.com